ROBERT J. FISHER

Robert J. Fisher is veteran public relations, marketing and communications executive and counselor with nearly 40 years of experience, including the past 29 years operating his own firm, Fisher & Associates, Inc., based in Los Angeles.  He has provided counsel and services to clients in a broad range of business, professions and industries locally, nationally and internationally.

AREAS OF SPECIALIZATION

While a communications generalist in the breadth of his background and experience, Mr. Fisher is a nationally recognized expert in law and litigation, crisis communications and image repair and counseling.  His firm was a national pioneer in creating and developing public relations and marketing/communications programs for the legal profession and has provided litigation support for hundreds of trials and cases throughout the United States.  He is also an experienced expert witness.

AREAS OF EXPERTISE

INDUSTRY EXPERIENCE

Throughout his four decades of professional experience, Mr. Fisher has represented, served and/or worked with almost ever major type of business and industry extant.

PROFESSIONAL MEMBERSHIPS

Public Relations Society of America (former Executive Committee Member of Counselor’s Academy)
Public Communicators of Los Angeles (officer for five years)
Institute of Management Consultants (current board member)
Public Interest Radio and Television Education Society
American Heart Association (Vice Chairman, Communications Committee)

PROFESSIONAL EXPERIENCE

Prior to founding his firm in 1978, Mr. Fisher’s work experience consisted of serving in the following positions in the fields of journalism, promotions and public relations:

  • New York Times
  • Los Angeles Beautiful, Inc.
  • Harshe, Rotman & Druck
  • Burson-Marsteller, Inc.
  • Atlantic Richfield Plaza
  • Doremus & Company
 Newspaper
Non Profit
National PR Firm
National PR Firm
Shopping Center
National PR Firm
 Reporter
Public Relations Director
Assistant Account Executive
Account Executive
Promotion Director
Account Supervisor

LECTURES AND PUBLICATIONS

Throughout his professional career, Mr. Fisher has spoken and written on a wide variety of subjects related to public relations, marketing and communications in general.  Of the numerous articles he has written articles for publications targeted to other types of  professionals, one example is: AWARDS AND HONORS

Mr. Fisher and his firm have received numerous awards from public relations and marketing organizations for its counsel and service to clients during the past three decades.

EDUCATION

San Jose State College Bachelor of Arts degree Public Relations (1966)

RELATED EXPERIENCE

While in the United States Army (1966-68), Mr. Fisher served in the Public Information Office in West Germany and provided traditional public relations counsel and services.

EXPERT WITNESS EXPERIENCE/QUALIFICATIONS

Mr. Fisher served as an expert witness for the defendants in the following litigation for a period of approximately eight months between February and  September 2006:

Sitrick and Company, Inc. vs. Michael J. Rigas, et. al. (Adelphia) – Los Angeles Superior Court.

Mr. Fisher is well qualified to serve as an expert witness based on his four decade career in public relations, marketing, advertising and communications.

Litigation Experience

Mr. Fisher’s firm was the first public relations firm in the country to represent and serve as public relations counsel to law firms for the planning and implementation of public relations, marketing and communications programs after the U.S. Supreme Court’s Bates v. Arizona decision was rendered in 1978.  That decision enabled law firms to market themselves.  In the past 29 years, it has represented over 100 law firms, from small local firms to large national firms and firms located from Los Angeles to New York.

The vast number of these firms offered litigation services.  As part of its legal services, it provided litigation support to the firm and its clients through communications during all phases of the litigation process - civil and criminal - from the filing of charges/lawsuit through the trial and for appeals if they occurred.  In such instances, the firm was part of the “litigation team” as it was responsible for devising the strategy and initiating communications to impact the “Court of Public Opinion.”

Over the years Mr. Fisher has been involved in hundreds of cases and trials, including many that were high profile, including:

Due of our effectiveness in launching programs against defendants (for plaintiffs), the firm has received numerous “gag” orders as well as court orders for our files and been threatened with many lawsuits.

Media Expert Information Source

Because of this vast experience, Mr. Fisher has been utilized by the mass media nationally as an expert media information source on news, issues and matters relating to litigation communications, image development and repair, controversial people/businesses and those facing a crisis (articles and video tape examples available upon request).  One prime example, during and between the O.J. Simpson criminal and civil trials, he was regularly interviewed by media both in this country and around the world.

 


2899 Agoura Road, Suite 250, Westlake Village, CA 91361 * (805) 496-5386 * pr4biz@FisherPR.com


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